12/15/2023 0 Comments Twitter hashtagsOn Twitter, many users specifically search for tweets through hashtags. Think of them like a way to keyword or tags your posts. Hashtags have been around since 2007 and were actually first created for Twitter! They provide Twitter users with an easy way to search for, categorize tweets, and follow folks that tweet about things they care about. If you want the official definition according to Wikipedia, a hashtag is a metadata tag that is prefaced by the hash symbol, #. Pinterest has been a bit all over the place with hashtags and it drives us Pinterest folks bonkers! Overall, we’d recommend skipping hashtags on Pinterest altogether since they’re cut off in Pin descriptions now and are not clickable.Ī hashtag is any word or phrase with the # symbol in front of it (no spaces or punctuation). What’s cool about hashtags on LinkedIn is that you can follow them, just like you would a person and the posts with that specific hashtag will appear in your feed. On LinkedIn, hashtags are also gaining popularity and it is becoming more of a norm for people to create their own hashtag (and ask people to follow it) and people generally add 3-5 hashtags per post. Hashtags are much less popular on Facebook, but some brands are using them effectively and hashtags are expected to make a bigger comeback in 2021. They help your content get discovered and there are many hashtags for you to experiment with. On Twitter and Instagram, for example, hashtags are essential. But they work slightly differently (and more/less well) on different platforms. Most social media channels use hashtags to categorize content. Hashtags on Different Social Media Channels Although this series will be centered on Twitter, if we get requests to do other social media channels, we definitely will!īefore we get into some specifics, we’ll start with the basics of hashtags on Twitter and a quick note about hashtags on social media overall. To make your life a lot easier, we’ve gathered the most up-to-date research on what is currently working, especially for Twitter, and throughout this blog series, we’ll give you everything you need to create your own hashtag strategy that fits your unique goals of your brand. Should you be using hashtags in your tweets? Are you using the best hashtags for your brand? Do you know how many to use or where to insert them? Just like everything with social media, hashtag best practices for each social media channel change constantly.
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